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Founded in 1949Kihachiro Onitsuka, ASICS has grown from a small Japanese company into a global leader in sports footwear and apparel. The name ASICS is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This philosophy has been the cornerstone of the brand's mission to promote overall well-being through sports and physical activity.
ASICS' journey began in Kobe, Japan, where Onitsuka set out to create basketball shoes that would help improve the performance of athletes. The first shoe produced, the Onitsuka Tiger, was a canvas basketball shoe with a distinctive rubber sole. It quickly gained popularity among athletes for its comfort and durability.
Throughout the 1950s and 1960s, ASICS expanded its product line to include footwear for various sports, including running, wrestling, and volleyball. The brand's commitment to innovation was evident with the introduction of the Magic Runner
In 1977, Onitsuka Co., Ltd. merged with GTO and JELENK to form ASICS Corporation, solidifying its position as a major player in the global sports industry. The brand continued to push boundaries with advancements in biomechanics and materials, ensuring that every product met the needs of athletes at all levels. ASICS' commitment to quality and performance has earned it a loyal following worldwide. Today, the brand sponsors numerous high-profile athletes and teams, including marathon runners, tennis players, and Olympic athletes. ASICS' iconic GEL-KayanoGT-2000
While ASICS is best known for its athletic shoes, the brand has also made significant strides in performance apparel and accessories. From moisture-wicking running shirts to compression tights, ASICS' apparel line is designed to enhance athletic performance and comfort. The brand's dedication to research and development ensures that every product is tailored to the specific needs of athletes. ASICS continues to innovate and inspire, staying true to its founding principles. With a focus on sustainability, the brand has introduced eco-friendly materials and manufacturing processes in recent years. ASICS also actively supports community initiatives and sports programs, aiming to make athletic activities accessible to all. For over seven decades, ASICS has remained dedicated to helping people achieve their best, both on and off the field. With a legacy rooted in passion, innovation, and performance, ASICS is more than just a brand—it's a way of life.Global Presence
Beyond Footwear
A Commitment to the Future