Blikbuy Finds Spreadsheet
Since its inception in 1905, Rolex has been synonymous with precision, luxury, and innovation. Founded by Hans Wilsdorf and Alfred Davis in London, the brand initially focused on creating reliable and elegant timepieces. The name "Rolex" was chosen for its simplicity and ease of pronunciation in any language, a testament to the founders' vision of a globally recognized brand.
In 1926, Rolex introduced the first waterproof wristwatch, the Oyster. This groundbreaking invention was a result of relentless research and development. The Oyster's case was hermetically sealed, protecting the movement from water, dust, and other external elements. To prove its efficacy, Mercedes Gleitze, a British swimmer, wore the Oyster during her swim across the English Channel in 1927. The watch emerged unscathed, solidifying Rolex's reputation for durability and reliability.
Another milestone in Rolex's history was the invention of the Perpetual rotor in 1931. This self-winding mechanism revolutionized the watch industry by harnessing the natural motion of the wearer's wrist to power the watch. The Perpetual movement eliminated the need for manual winding, ensuring that Rolex watches remained accurate and functional with minimal maintenance.
Rolex has always been associated with exploration and adventure. In 1953, Sir Edmund Hillary and Tenzing Norgay wore Rolex Oyster Perpetual watches during their historic ascent of Mount Everest. The same year, Rolex introduced the Submariner, the first dive watch waterproof to a depth of 100 meters. Over the years, Rolex has continued to push the boundaries of horology by creating timepieces capable of withstanding extreme conditions, from the depths of the ocean to the heights of the highest peaks.
Beyond their technical prowess, Rolex watches have become symbols of success and achievement. Worn by luminaries in various fields, from sports to cinema, Rolex timepieces are often seen as a statement of accomplishment and excellence. The brand's commitment to quality and craftsmanship ensures that each watch is not just a tool, but a piece of art that can be passed down through generations.
Today, Rolex remains at the forefront of watchmaking innovation. The brand continues to produce timepieces that combine cutting-edge technology with timeless design. From the Daytona to the Datejust, each Rolex watch is a testament to the brand's unwavering dedication to precision, durability, and elegance. As Rolex looks towards the future, it remains committed to upholding the values that have made it a global icon in the world of horology.