Since its inception in 1925, Fendi has stood as a pillar of Italian craftsmanship and luxurious innovation. Founded in Rome by Adele and Edoardo Fendi, the brand began as a small fur and leather shop, quickly earning a reputation for excellence. In 1965, a pivotal collaboration with the visionary designer Karl Lagerfeld catapulted Fendi into the global fashion spotlight. Lagerfeld introduced the now-iconic double ‘F’ logo, famously known as "Fun Fur," which redefined the brand’s identity with a bold and playful spirit.

Fendi's legacy is deeply intertwined with its mastery of fur and leather, transforming traditional techniques into modern masterpieces. The brand’s Baguette bag, launched in 1997, became an instant cultural icon, celebrated for its exquisite artistry and customization. From its majestic headquarters in the Palazzo della Civiltà Italiana in Rome, Fendi continues to push boundaries, blending its rich heritage with contemporary design across clothing, accessories, and fragrances.

Exploring the Fendi Universe

For those intrigued by the detailed artistry of Fendi’s collections, a comprehensive overview of their iconic products is available. This resourceful spreadsheet

Embracing sustainability and digital innovation, Fendi remains at the forefront of the luxury industry. Through dynamic runway shows and collaborations with contemporary artists, the brand honors its Roman roots while captivating a new generation of admirers worldwide. Fendi is not merely a fashion house; it is a narrative of elegance, revolution, and enduring style.